Kadeyazhu treasure: build costly youdao the dreamer
Kadeya: costly youdao the dreamer
Kadeya in mainland China operation is the most successful international brand of top class gem, five consecutive years ranked hurun report “Chinese plute brand jewelry champion” tendency. From the luxury of Paris (Cartier), since kadeya 161 years as of the date of birth, has all the royal aristocrats and social celebrities.
In 1992, the nanjing road Shanghai kadeya restaurant is the first shop, but the first brought not the high-end product, but the perfume, leather, frames, lighter affiliate products, etc. In the Chinese market in accordance with the “kadeya KenHuangZhe LiuHuiQuan”, was in the “global have Cartier under the idea of” in China. Until 1998, official policy looser in Shanghai, kadeya contact-free plaza opened the first real flagship, the “elite” jewelry and wrist watch out. In 2000, the senior jewelry and diamond wrist gradually become kadeya’s “etc.” (main). Especially since 2004, due to the policy of open, kadeya and other luxury brands as independent expansion began. “We’re in a higher up the platform of philosophy and culture sales kadeya. Our selection, design and product of history, culture and technology, supporting products of high prices.” Kadeya in the greater China region, chief executive of LiuHuiQuan said.
Currently China from euramerican brands, the jewelry market in Hong Kong brands, native brand three faction. With kadeya, difuni, bulgari is representative of euramerican jewelry brand, its strength, a strong brand, capital and management advantages, And ZhouShengSheng, a person with chow taifook, represented by the Hong Kong brands, the advocacy of consumption culture and the construction of channels in China market, the hoyywood hills, While food, colorful yunnan, promoted local jewelry brands with such market segmentation and geographical advantage constantly. The Chinese jewelry brand of river of mapping.
“Everyone has the right to make dreams, we manufacture the dream.” LiuHuiQuan said. How “dream maker China kadeya and so bright, shining, art, top light?
Brand article: “our brand genes in where?”
“The first person” rule in jewelry market show incisively and vividly, ranking behind the brand is passive.
As the top brand jewelry, kadeya into China, adopted different brand strategy, it highlighted the royal descent high-profile kadeya – “the emperor, the emperor of jeweller jeweller”. With top luxury appearance kadeya, its value affirmation is not only the product itself, more important is that it represents the value connotation and brand spirit. “In the jewelry industry, luxury brand, everything away.” Belgium TESIRO jewelry brands in China ShenDongJun CEO has admitted channel. Kadeya for the high price to provide strong support, “our brand genes in where?”
1 the long history of brand. History is the important brand assets, brand for the brand of credibility and abundant association. 160 years of history, gives kadeya distinctive cultural connotation, magnificent piece, wonderful artical excelling nature is no jewellery, watches and clocks, history, write a brilliant future BiShi not light.
2 the birthplace of luxury. Hero can ask to see and luxury. Paris, London is the production of luxury, want to mention the city, there will be plenty of origin. From Paris, have natural kadeya advantage.
3 the royal descent. Kadeya’s royal descent make it become the symbol of society, become wealthier classes and the general public between the special mark. The original innovation kadeya colored stone decorations, deep voice noise palace approved by napoleon iii, King Edward vii had appointed him for making and top crowned with the crown, and the reputation of “the emperor, the emperor of jeweller”; the jeweler, European royal commission issued to him also.
