Nest Match

From 1968 to establish his own company to the present, Calvin Klein fashion aspect in four years, prestigious, and is considered today’s “American style” representative. He believes that today’s “American Fashion” is a “modern, minimalist, comfortable, beautiful, casual elegance without losing flavor,” rise from the 70 years since the usual style of popular taste of modern urban communities alike. Calvin Klein’s work clean, and meticulous tailoring, in the elegant, neutral shades of fabric in a concise and clear-cut fashion show appearance, which is the design philosophy of Calvin Klein. He said: “I also found the essence of American style also has international characteristics. Like New York, he was not a typical American city, but a typical international city. London, Tokyo or Seoul as well. Living In these cities, people will respond to my design, because their lives and needs are very similar. modern living where both have their commonality. ”
In 1968, Calvin Klein launched its first women’s coat, immediately favored by the New York department store and under a lot of orders, so that well-known Calvin Klein wide open; after, Calvin Klein lines clean, restrained design and modeling, capture not only buyers and fashion media, certainly, a comfortable and pleasant attitude towards dressing, but a huge fashion industry laid the basis for the future.
Calvin Klein like clean, perfect image, but also in clothing, the use of silk, satin, linen, cotton and wool and other natural materials, with a neat cut, presenting a lofty style, until today has never been changed. Calvin Klein fashion for quite a keen sense of smell, the late ’70s, Calvin Klein jeans launch of original series, to a beautiful baby Shields as spokesperson, and the television commercial says: “In between me and my Calvin anything no! “highly provocative discourse, to immediately boost sales improve. Similarly, in 1982 Underwear underwear series, with a very provocative image of the ad (eg, Mark Berger of China), change the global perception of the underwear, jumped into the pursuit of the fashion crowd. Calvin Klein perfume is certainly the representative for 80 years of Obesession, Eternity and Escape, as the Calvin Klein adds a number of topics, first introduced in 1994 the cK One perfume and after neutral cK be, the concept of breaking gender barriers, to scale the peak of the brand business.
“Minimalism” is a Calvin Klein design of the “trademarks” is today’s pop culture, but as “minimalist” is no longer a trend, he will change? On this question, self-confident Calvin Klein once said, “I think my design philosophy is more towards modernism, I will continue to focus on a purely aesthetic one by one tends to emphasize a simple, easy and elegant spirit. I always try to show pure, sexy, elegant, and I strive to make style uniform, and loyal to my dream. I think people will therefore know more about what I want to show that they will appreciate and respond positively.
Calvin Klein ads show the best creative focus, to play from its inception, a strong visual impression presented by the “sexy” has been a synonym for Calvin Klein ads, but also very good at Calvin Klein portrayed, through his single-handedly boosted the careers of the super- models such as Christy Turlington, Kate Moss were both soar. Calvin Klein rather prefer nude image, in terms of underwear, fashion or perfume ads, the models are often seen nude or half-naked profile, highly provocative visual impression is very sexy but not vulgar, and thus to Calvin Klein to stay in the first line in the popular .
Klein’s style is one of the important product sexy, so this feature of his advertising has been most vividly the play: his nude portrait of advertising is often used to create the perfect image of art; but sometimes also Klein play some edge ball, such as advertisements in their underwear like opening a put with a minor female models underwear sex means the exposed position, it caused quite a lot of controversy, has been interference in the British Advertising Standards Agency. The concept of the sexy Calvin Klein are diverse, so recently his ad gone stick thin and decadent past, replaced by a group of dynamic, young and healthy, with bright smiles of young, my passion for charm easily captured the hearts of consumers.
Calvin Klein said that he was active in social and family health-tim, and to strike a balance in which the modern woman clothing. They are a group of great importance to spiritual, intimate look good, but not too much time on the full-length mirror in front of women. They want a relaxed, casual but elegant dress, I believe this is the future of the trends. The appearance of view, Calvin Klein women is fresh, beautiful nature, not a true charm power.
In 2003, Calvin Klein major changes, due to stake sale case, by the Italo Zucchelli and Francisco Costa respectively, as the design director for men and women, Calvin Klein, I was staying behind the scenes as the design of the soul, and has important strategic and decision-making power, but from 2004 spring and summer terms, the two still continued the spirit of Calvin Klein, to the classic style of immortality.